Design + Brand = Culture

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by Nurul Rahman

Cultures are constantly changing in response to the arts, medicine knowledge and globalization. Mass media and international trades have increased inter-cultural and cross-cultural awareness. Therefore, online
the need for design to translate efficiently into different cultures has greatened. As the developed world has moved from smokestack to information-based societies, the role of design has moved rapidly into the forefront of market economies.

Developing countries are invaded by foreign cultures, whether they reject the invention or blend the ‘new style’ as their own.

What are the implications of branding and global versus local brands in this process?

Culture is by nature complex. Some parts are subject to fashions and trends; the rest the core part is less flexible.This is however refers to the myths, hopes and beliefs, defines and differentiates from other cultures.

How can the understanding of a specific culture help communication designers to anticipate its needs, to improve the creation of products and services or to strengthen communication strategies?

How can communication designers make use of cultural iconography to create a sense of national identity and community? And how does this relate to national branding and subsequent product promotion?

Designer’s Roles


What is it really about culture that interest people? Culture evolve, ambulance sometimes it stays and sometimes it goes. Most interesting part about culture is, therapy it relates to our daily life and it relates to our past, our history, our generation. Culture is everywhere, like it or not.

I saw a Jacques Tati movie last week, called ‘mon oncle’ and this movie is made in 1958. It is amazing to see how culture is changing in ‘mon oncle’. It is about the evolution of non-materialistic to materialistic world. In some scene from this movie there are an images of designers product, new creation. Only people in upper class can afford to have this product. It shows wealthy and powerful status. And it is part of the culture. People tried to accept this culture, materialistic culture and new era of technologies.

What is the designers role in this? Is the design follows functions? or only follow profit and status?