If you’ve been in Kuala Lumpur, order Malaysia, I’m pretty sure you once used this LRT ticket. It’s very interesting to see how the visual helps to communicate the information through design. We use to have a paper ticket that obviously we will throw it away after using it, but with this new LRT tickets, it won’t allow you to take it back home with you. You need the ticket to enter and to use the LRT transport, then after using it you need it to be able to go out from the station. Without the these ticket, you can’t go out. Ont the ticket itself (as you can see below), it have the ma of the LRT station. So the user can refer it back regularly. Donald A.Norman in his fantastic book called The Design of Everyday Things (DOET) wrote a lot about design ‘human-centered design’ and how design should be functional not only because its looks and presentation.