This is not a question that is asked by many business man, but it is good to know whether your website is currently working well or not.
There are few leading one that most UX designers refer to, its either Neilsel or Kurgs when it comes to the website or apps usability.
Most UX use the heuristic principle of Steve Kurgs (2006) mainly extracted from his book “Don’t make me think”. There is list of it, but here the best 3 to start on analysing your website or apps to see if it make sense and engaging with the users.
- “Don’t make me think.”
- “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
- “Get rid of half the words on each page, then get rid of half of what is left.”
From: Krug, S. (2006), Don’t Make Me Think: A Common Sense Approach to Web Usability, Berkeley, CA: New Riders