Can Malaysian private and national agencies stop doing logo competition and ask the students to design it? The creation of Logo is the most important part of establishing your company visual identity, it should be thought carefully, and to be designed completely in the whole branding process. If you think this will save some money then wait till years to come and see how much you will spend in rebranding it. Think and take action before its too late. Visual identity represent your brand. Logo can be cheap but it have to be thought carefully. It can be a collaborative project for the whole branding process but not just creating a logo and that’s it. What about the other part of the visual identity creation? Whose going to do it? the clerk?