Designing book is no joke. It’s a serious business.

I would like to share few more interesting talks by Chip Kidd, youth health an American book author and book designers. His talk in Ted is a fantastic performance, here which I think he have made a point that design is not only about designing the actual piece of design, story such as book cover but also about how do you get the message around – communication skills. In his talk, Kidd have shown the audience that designing the book, book cover and the content layout is not a joke. In fact it is a real serious business and need a lot of understanding about book before you start designing.
Chip Kidd- book cover’s design