some thoughts – neutral or not?

Yes, infection again it’s really been a while since I last wrote in this blog, buy been busy you see..been writing a lot and still hoping to produce something really good or clear enough to the readers. Had a discussion with Yoko yesterday, and week before a discussion with Laurene, Chris and Yoko about my 1st chapter submissions. At least it’s a good news, they seems happy with the work and wanted more. Of course there’s many changes and restructuring I have to do, not to mention the grammar but overall it seems fine and I’m back on the track. What a relief..

As for my research, I feel much more confident in articulating my thoughts. Apart from the struggle of clarifying my arguments and definitions of the designer’s role. I’m not sure about the title ‘graphic design’ but more comfortable in using the term ‘visual communication’. Why? Perhaps because I feel that graphic designer’s roles is very limited to the visual improvisations, visual identity constructions and as the message conveyer. Most of graphic designer, now I’m talking about graphic designer in general, work are based on the purpose of creating an artifacts, mainly following the client requirements. I know this is the classic discussions but still the activities seems to be going on, so until the activities change, we can move on to another discussion. 

Client and purpose seems to be the core structure in graphic design process. Questions like ‘who is this poster for?’, ‘what do we want to inform here’, ‘what do we want to say’ to name few is the questions graphic designer’s will ask before the brain storming process even start. But what about ‘What will this design impact others’ or ‘What influence will this design make to others apart from communicating the message?’ is the questions that usually been omitted by designers. Not that the designer’s refused to questions, some did, but always been turn down by the purpose and the client requirements. 

Inevitably, with or without the designer’s attentions, what ever design creation the designer’s produce, it will and does give an impact to the societies. For examples, just walk out of out premises, what do we see or takes out eyes attention when we walk on the street. We see posters everywhere informing us about what’s going on around the areas, educating us about directions on the streets or behaviors, or even provoking our common sense about people, politics, culture, economic to name few. Designer’s do play a significant roles here, with permission of the client or not. Not only telling or informing us but also shaping our way of life, the way we behave, stimulating our thoughts, and shaping or construct our identity.. And yet some designer’s says their behaviors or design actions is ‘neutral’..is it really?