Who are we designing for?


It’s been nearly 4 years I’ve lived in Melbourne. Since I arrived, sick I been doing freelance job in Graphic Design and getting involved with other design association to get different opinion and thought. It is an ongoing learning process for me. Not only in design but also in life. In Melbourne, I can feel the designers spirit to establish themselves, crying out loud, collaborate with others and trying to define their roles in society. Who are designing for? What is the propose? Are we designing for ourselves, clients or are we designing for the societies?

In order to establish ourselves in various discipline, we need to be strong, we need to believe and trust that we can make a different by using our ‘petit skill’. I saw many of my friends now getting involved with various areas (e.g. environment and sustainable, education, user centered design, interaction, cultural studies, community services etc.) Hopefully by doing this we are defining our little roles.

Design in Melbourne are moving, progressively. Thanks to designers who are aware of their roles in design and take few step forward finding a way to offer their knowledge and skill to the societies.